"Don’t impersonate anyone. While you’re free to ridicule, parody, or marvel at the alien beauty of Benedict Cumberbatch, you can’t pretend to actually be Benedict Cumberbatch."
"When you find something awesome on Tumblr, reblog it instead of reposting it. It’s less work and more fun, anyway"
"Tumblr’s usernames/URLs are meant for the use and enjoyment of all of our users. Don’t squat, hoard, amass, accumulate, accrue, stockpile, rack up, buy, trade, sell, launder, invest in, ingest, get drunk on, cyber with, grope, or jealously guard Tumblr usernames/URLs.”
"Be a regular human."
"For example, don’t tag a photo of your cat with "doctor who" unless the name of your cat is actually Doctor Who, and don’t overload your posts with #barely #relevant #tags”
"Don’t post gore just to be shocking. Don’t showcase the mutilation or torture of human beings, animals, or their remains. Dick.”
"Don’t make us narc on you. We don’t want to. But we do need to protect everyone who uses Tumblr from harming us, each other, or themselves."
“Reblogs, Likes, and Replies are a matter of public record, so if you’re truly ashamed of your desires it’s best to keep them to yourself. But why? Be proud of who you are. You’re beautiful. We’re looking you in the eyes and telling you how beautiful you are.”